Adebukola Ajao

Consistency and value builds credibility and unexpected opportunities.

This power-packed session flips the script on traditional funding wisdom, revealing why building a rock-solid brand is the secret weapon to attracting financial firepower for your small business.

Continuing the mission of driving direct commerce and opportunities for Black and Women-owned businesses, the SOKO MRKT® powered by ESSENCE® returns. Get your pockets full for days of shopping the must-have products.

There are three key areas U.S. small business owners struggle — lack of capital, marketing and overall business operations. Coupled with significant economic, sociocultural and institutional barriers, Black entrepreneurs face even more unique challenges when creating businesses. Small business grants have proven to be a saving grace for entrepreneurs in our community looking to fund their dreams without the burden of debt.

What are Business Grants?

A business grant is a financial investment g...

For my mom, sharing food is a way of sharing love. When she emigrated from Nigeria to Massachusetts 40 years ago, she was really homesick. She longed for familiar foods. So she started preparing and selling traditional Nigerian favorites, like savory jollof rice, pounded yam, and sweet egusi soup. Soon, she had a thriving business catering to the Boston-area African/Nigerian community.
In 2020 she became deathly ill with Covid-19. After a miraculous recovery, she was even more determined to s...

Sharing your knowledge for free can be scary as a service provider, but this founder has found it builds her business while supporting a more equitable world. When I started my digital marketing company, BDY Consult, seven years ago, I kept running into a problem that’s all too common for mission-driven founders. The customers who I most wanted to serve—small business owners and solopreneurs, particularly in historically underserved communities—could rare...

Bringing human life into this world, as frequent as it is, is nothing short of a miracle. For Black mothers that miracle often turns into a curse. The solutions are not simple, but what is clear is that doctors and hospitals need to listen to Black women and take their pain seriously.

One of the biggest unaddressed issues in the marketing industry is the knowledge gap. Marketing is advancing everyday and quicker than ever before. To keep up with the future of marketing, we must seek to be more omnichannel. This session will engage attendees by addressing where marketing is, where it’s going, and what skills are necessary to be successful.
Takeaways
At the end of this session, attendees will be able to:Learn the research-based skills deficit in the digital marketing industr...

Our Own is retrofitting American schools to include wellness pods for economically disadvantaged students.

The power of this social networking service and its one billion users is undeniable, but what are the most profitable ways to harness its features?
Opinions expressed by Entrepreneur contributors are their own.
TikTok, the result of a 2018 merger of two Chinese applications, Douyin (video) and Musical.ly (social media service), has taken the world by storm. Its associated app was the single most downloaded non-game variety over the course of the first six months of 2021 (383 million installs)...

Where are the Black designers? We know they exist, but where are they in design agencies and companies that push culture forward, in places that influence the world and how we live or use products?

Endesha Ida Mae Holland's incredible life story is one you won't often find in history books about the civil rights movement.

For months, she had been searching through Instagram’s most popular girls, and could never find anyone who looked like her. So she joined Instagram as @UsDarkskins and @Darkskin.Makeup to promote self-love and confidence, discourage skin bleaching, and ...

Denequa Williams' hand-poured candles set the media ablaze as a celebrity favorite in 2017. Angie Martinez called LIT Brooklyn, “One of the best smelling candles... ever." The candles come in two forms — a chic ebony jar and a portable metal tin can with a screw top to prevent spillage. A box of matches that reads, “Keep it lit,” accompanies each product.

Adebukola Ajao launches her interview series with a conversation with the cast of "Ori Inu" a coming of age story about a young immigrant woman who must choose between conforming her identity and spirituality to the cultural norms of America or revisiting her roots in the Afro-Brazilian religion called Candomble.